Usually made of cardboard, sidekick displays can have shelves to stack products or may feature feed slides that release the product in single units, like when you press down on a lever to get a fork or straw at your favorite takeout place. They can also be left open to accommodate hanging products and are sometimes attached to metal or wire baskets and panels that cradle the display as it hangs off of an aisle. If the product sells, the store may consider stocking more in the future. A sidekick is an effective way to see if consumers are interested in a new item by stocking it on a small scale. Using a sidekick display can help you quickly clear out the inventory of older products or put a new product to the test. The primary purpose of this type of display is to increase customers’ impulse purchases by placing them in highly trafficked parts of the store. How Endcap and Sidekick Displays Showcase Your Products and Boost SalesĪlso called a power wing or a display sidecap, a sidekick display is designed to efficiently maximize the use of store space when displaying your products.Key Differences Between Sidekick and Endcap Displays.To avoid confusion, we’re going to clear up the meaning of a display endcap vs. sidekick displays in this post.
Though these types of displays may sound similar, in fact, there are quite a few differences between them.
When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around.
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